Two companies. Same revenue. $10M ARR. Company A - Traditional SaaS: 100 customers paying $100K/year Churn: 5% annually Growth: 20% YoY Valuation: $50M (5x revenue) Company B - SaaS with Expansion: 100 customers started at $50K/year Churn: 5% annually (same as Company A) But… existing customers now paying average $120K Net Revenue Retention: 120% Growth: 35% YoY Valuation: $200M (20x revenue) Same starting point. Same number of customers. Same churn rate. ...

The first two collections explored physical mysteries and phenomena where physics meets wonder. This final collection examines life itself-organisms doing things that seem to violate the possible. These are events where biology reveals capabilities that challenge everything we thought we knew about living things. June 2012: Underwater Crop Circles-The Pufferfish Artist Location: Ocean floor off the coast of Japan (Amami Ōshima) The Discovery: Divers discovered intricate circular patterns on the sandy ocean floor at depths of 10-25 meters. The patterns were geometric, symmetrical, and beautiful-roughly 2 meters in diameter with radiating ridges and valleys. ...

The first collection revealed nature’s greatest puzzles. This second collection explores phenomena where our understanding of physics seems to break down-or where nature reveals capabilities that seem impossible. These are events where the boundary between explained and unexplained becomes beautifully blurred. January 1996: The Sailing Stones of Death Valley Location: Racetrack Playa, Death Valley, California The Event (Ongoing): Rocks weighing up to 700 pounds move across a dry lakebed, leaving trails hundreds of meters long behind them. ...

Nature has always been humanity’s greatest puzzle book. Some pages we’ve decoded brilliantly. Others remain tantalizingly blank. This is a collection of events-moments when nature revealed something extraordinary, whether we understood it or not. March 1968: The Bloop Mystery Begins Location: Pacific Ocean, coordinates undisclosed The Event: Ultra-low frequency underwater sound detected. Researchers called it “The Bloop.” The sound was loud enough to be detected by sensors over 5,000 kilometers apart. Its frequency pattern didn’t match any known marine animal, submarine, or geological event. ...

WhatsApp acquisition by Facebook: $19 billion. Everyone thought Zuckerberg overpaid. The numbers at the time: 55 employees $20M annual revenue Minimal profits $345 million per employee $40 per user The critics calculated: $$ \text{Revenue Multiple} = \frac{$19B}{$20M} = 950x $$ “Insane valuation! Facebook wasted billions!” But Zuckerberg saw different numbers: 450M daily active users (growing 20% annually) Network effects getting stronger WhatsApp replacing SMS globally Engagement higher than Facebook Messenger He calculated the NPV (Net Present Value) differently: ...

Linus lives in a tent. The town mostly ignores him, some pity him, a few are cruel to him. When you befriend him and offer him a place to stay-a warm house, stability, acceptance-he says no. Because living in the tent is his choice. And in that moment, the narrative does something radical: it respects his decision. This is the art of writing outcasts and misfits: understanding the difference between voluntary and involuntary isolation, honoring autonomy, and recognizing that “fixing” someone can be another form of erasure. ...

George is bitter. He’s in a wheelchair. He’s rude to almost everyone. He’s also been married to Evelyn for decades. He gardens. He watches TV. He softens, gradually, if you put in the effort. He’s not “the disabled old man.” He’s George. A person who happens to be elderly and uses a wheelchair. And the game gives him what media so rarely gives older characters: dignity, complexity, and ongoing life. ...

Jas lost her parents. She lives with her godfather who’s an alcoholic and her aunt who’s emotionally unavailable. She’s scared. She’s lonely. She’s trying to make sense of adult problems with a child’s understanding. And the game treats her as a person, not a prop. This is rare. Most media treats children as: Plot devices (orphan motivates hero) Comic relief (precocious kid says funny things) Sentimentality engines (tugs heartstrings through cuteness) Simplified adults (just smaller, less complex) But real children are: ...

Shane gets therapy. He stops drinking (mostly). He finds joy in chickens. He becomes, gradually, a person managing his depression instead of drowning in it. You helped. Your friendship mattered. But here’s the critical detail: You didn’t fix him. You were part of his support system. He did the work. And Emily? She’s on her own spiritual journey. Deepening her practice. Exploring crystals and meditation. Growing. Whether you befriend her or not. ...

It’s 2pm on a Tuesday. You’re in the mines. Emily is doing aerobics in her living room. Sam is at his part-time job at Joja. Penny is teaching Jas and Vincent. Linus is foraging near the lake. You’re not there to see any of this. But it’s happening anyway. This is the magic of autonomous NPCs: characters who exist independent of your observation. Who have routines, relationships, and lives that continue whether you witness them or not. ...