At 3:15 AM on March 13, 1964, a young woman named Kitty Genovese was attacked outside her apartment building in Queens, New York. She screamed for help. The attack lasted over 30 minutes. According to The New York Times, 38 people witnessed the attack from their apartment windows. Not one called the police during the assault. Kitty Genovese died. The story shocked America. How could 38 people watch someone being murdered and do nothing? ...
In 1924, engineers at the Hawthorne Works factory in Illinois had a simple question: “Does better lighting improve worker productivity?” They increased the lighting. Productivity went up. Success! Then they decreased the lighting. Productivity went up again. They tried different lighting levels—bright, dim, even back to the original. Productivity kept increasing. The lighting didn’t matter. What mattered was that workers knew they were being watched. This phenomenon—where people change their behavior simply because they’re being observed—became known as The Hawthorne Effect. ...
In 1961, Yale psychologist Stanley Milgram placed an ad in a New Haven newspaper: “We will pay you $4.00 for one hour of your time.” Participants arrived at Yale’s psychology lab, believing they were taking part in a study about memory and learning. They were told they would be the “teacher.” Another participant (actually an actor) would be the “learner.” The teacher’s job: deliver electric shocks to the learner every time they answered a question incorrectly. ...
In August 1971, Stanford psychologist Philip Zimbardo posted an ad in the newspaper: “Male college students needed for psychological study of prison life. $15 per day for 1-2 weeks.” Twenty-four mentally healthy, middle-class college students responded. They were screened, tested, and deemed normal, stable individuals. Zimbardo randomly assigned them to two groups: guards and prisoners. The experiment was supposed to last two weeks. It lasted six days. What Happened Zimbardo converted the basement of Stanford’s psychology building into a mock prison. The “guards” received uniforms, wooden batons, and mirrored sunglasses to prevent eye contact. The “prisoners” were given smocks, assigned numbers, and had their heads covered with nylon stockings. ...
In the 1970s, the U.S. government mandated new safety features in cars: seatbelts, airbags, reinforced frames, and improved braking systems. The goal was simple: reduce traffic fatalities. Economist Sam Peltzman studied what actually happened. His findings were shocking: while driver deaths stayed roughly the same, pedestrian and cyclist deaths increased. Why? Because drivers felt safer—so they drove more recklessly. The Paradox The safer people feel, the more risks they take. ...
When I was in college, a professor made a claim that stopped me mid-note: “Intelligence is about 50-80% heritable. Your genes, not your effort or education, largely determine how smart you’ll be.” I was stunned. And honestly, a little angry. I’d grown up believing that hard work mattered most. That anyone could achieve anything with enough effort. That your background didn’t determine your destiny. Was all of that naive? Were we just puppets dancing to our genetic programming? ...