Earworms: Why Songs Get Stuck in Your Head

    Brain Series Current: Earworms Cocktail Party Effect All Posts Next It’s been three hours since you heard that song. You’re trying to focus on work, but there it is again—playing on an endless loop in your head. ...

    February 15, 2025 · 10 min · Rafiul Alam

    The Baader-Meinhof Phenomenon: Why Everything Feels Like a Coincidence

    Brain Series Current: The Baader-Meinhof Phenomenon Pareidolia All Posts Change Blindness You learn about a new word, concept, or product. Then, suddenly, you see it everywhere—in articles, conversations, advertisements. It feels like the universe is sending you a message. ...

    February 12, 2025 · 11 min · Rafiul Alam

    The McGurk Effect: Your Eyes Change What You Hear

    Brain Series Current: The McGurk Effect Superfood for Your Brain All Posts Pareidolia Watch someone’s lips say “ga” while the audio plays “ba,” and your brain will hear “da”—a sound that doesn’t exist in either the visual or auditory input. ...

    February 10, 2025 · 11 min · Rafiul Alam