The Paradox of Choice: Why More Options Make Us Miserable

    I once spent three hours researching React state management libraries. Redux. MobX. Zustand. Jotai. Recoil. XState. Valtio. Context API. useState. useReducer. Each had passionate advocates. Detailed comparisons. Migration guides. Benchmark tests. By hour three, I was paralyzed. Which one was “right”? What if I chose wrong? What if I regretted it? I started with a simple problem: “I need to manage state in my app.” I ended with decision fatigue, imposter syndrome, and zero lines of code written. ...

    March 18, 2024 · 15 min · Rafiul Alam

    Sunk Cost Fallacy: Why We Can't Let Go of Bad Investments

    I spent six months building a SaaS product that nobody wanted. The code was beautiful. The architecture was solid. I’d invested countless nights and weekends. I’d turned down freelance work to focus on it. I’d told everyone it was going to be “the one.” And the market response was… crickets. Any rational person would’ve shut it down and moved on. Instead, I spent another six months trying to “make it work.” I pivoted. I added features. I changed the pricing. I rewrote the landing page seventeen times. ...

    February 12, 2024 · 16 min · Rafiul Alam