The Pratfall Effect: How JFK's Mistakes Made Him MORE Likeable

In 1961, President John F. Kennedy stood before the American people and did something remarkable for a politician: he admitted total failure. The Bay of Pigs invasion—a CIA-backed attempt to overthrow Fidel Castro—had been an utter disaster. Over 1,400 Cuban exiles were captured or killed. It was a humiliating defeat, just three months into Kennedy’s presidency. Kennedy didn’t deflect. He didn’t blame his predecessor. He didn’t hide behind classified briefings. ...

January 22, 2025 · 6 min · Rafiul Alam

The Pygmalion Effect: How Teachers' Expectations Created Smarter Students

In 1968, psychologists Robert Rosenthal and Lenore Jacobson walked into an elementary school in San Francisco with a devious plan. They told teachers they had developed a new test that could predict which students were “intellectual bloomers”—kids on the verge of rapid intellectual growth. They administered the test, then gave teachers a list of students who supposedly scored highest. These students, they said, would show remarkable gains in IQ over the coming year. ...

January 21, 2025 · 6 min · Rafiul Alam