The Pratfall Effect: How JFK's Mistakes Made Him MORE Likeable
In 1961, President John F. Kennedy stood before the American people and did something remarkable for a politician: he admitted total failure. The Bay of Pigs invasion—a CIA-backed attempt to overthrow Fidel Castro—had been an utter disaster. Over 1,400 Cuban exiles were captured or killed. It was a humiliating defeat, just three months into Kennedy’s presidency. Kennedy didn’t deflect. He didn’t blame his predecessor. He didn’t hide behind classified briefings. ...