The Asch Conformity Experiments: When People Deny What They See to Fit In
In 1951, psychologist Solomon Asch invited college students to participate in a “vision test.” The task was absurdly simple: look at a line, then choose which of three comparison lines matched its length. The answer was obvious. A child could do it. There was no trick, no optical illusion. Asch showed this card to the group: Reference Line: | Comparison Lines: A: | B: ||||| C: || The answer is clearly A. Anyone with working eyes can see it. ...