Customer Economics: The LTV/CAC Framework That Predicts Success
Business Math Current: Customer Economics: The LTV/CAC Framework That Predicts Success Previous All Posts Profitability Metrics: Beyond 'Are We Making Money?' The $100M Mistake In 2011, a promising e-commerce startup raised $100M in funding. Their revenue was growing 20% month-over-month. The press loved them. Investors were excited. Eighteen months later, they shut down. ...