Stackelberg Competition: The Advantage of Moving First
Stackelberg Competition: The Advantage of Moving First In chess, moving first is a small advantage. In business, moving first can be worth billions. Amazon dominated e-commerce by moving first Google captured search by moving first Facebook dominated social networking by moving first But moving first isn’t always good: Microsoft’s Zune failed against the iPod Google+ failed against Facebook Many “first-mover” startups fail while fast followers succeed When does moving first help? When does it hurt? ...