Hooks

Every compelling opening uses one of five fundamental hooks—or combines them strategically. These aren’t arbitrary categories. They represent the primary ways humans process story: through curiosity (question), assertion (statement), movement (action), voice (dialogue), or immersion (setting). Understanding each type lets you choose the right tool for your specific story. Hook Type 1: The Question What It Does Poses an explicit or implicit question that demands an answer. The reader’s brain can’t help but seek resolution. The gap between question and answer creates tension that pulls them forward. ...

“Call me Ishmael.” Three words. No context. No explanation. Yet you’re already wondering who Ishmael is, why he needs to be called that, and what kind of person opens a conversation this way. That’s the power of a great first sentence—it doesn’t just start a story, it creates an immediate contract between writer and reader. This sentence promises something. It asks a question without words. It makes you lean in. ...