Industry-Specific Metrics: SaaS, E-commerce & Marketplaces
Two companies. Same revenue. $10M ARR. Company A - Traditional SaaS: 100 customers paying $100K/year Churn: 5% annually Growth: 20% YoY Valuation: $50M (5x revenue) Company B - SaaS with Expansion: 100 customers started at $50K/year Churn: 5% annually (same as Company A) But… existing customers now paying average $120K Net Revenue Retention: 120% Growth: 35% YoY Valuation: $200M (20x revenue) Same starting point. Same number of customers. Same churn rate. ...