The Ben Franklin Effect: How Asking for Favors Makes People Like You MORE
In the 1730s, Benjamin Franklin had a problem: a powerful rival in the Pennsylvania legislature hated him. This wasn’t just political disagreement. The man actively opposed Franklin, spread rumors, and worked to undermine him. Franklin needed this rival’s support, but direct persuasion had failed. So Franklin tried something counterintuitive. Instead of doing the man a favor or trying to win him over with charm, Franklin asked his rival for a favor. ...