Cognitive Fluency: Why Simple Stories Spread
Two headlines compete for your attention: A: “Multifaceted approaches to ameliorating socioeconomic disparities” B: “Why poor people stay poor” Both convey similar ideas. But you clicked on B, didn’t you? Or at least your brain wanted to. This isn’t about intelligence or laziness. It’s about cognitive fluency—one of the most powerful forces determining which stories spread and which die in obscurity. What Is Cognitive Fluency? Cognitive fluency is the subjective ease with which our brains process information. ...