Coordination Games: Why We All Drive on the Same Side
Why does everyone in the United States drive on the right side of the road? Not because it’s better than driving on the left—the British drive on the left and do just fine. We drive on the right because everyone else drives on the right. This is a coordination game—a situation where the key is not beating others, but matching them. These games are everywhere, and they reveal fascinating insights about how societies form conventions, standards, and norms. ...