Social Proof: Why We Follow the Crowd (Even When It's Wrong)
I once spent $299 on a course I never watched. Not because I needed it. Not because I researched it. Not because it fit my learning style. I bought it because I saw “47,329 students enrolled.” My brain did the math: “47,000 people can’t be wrong. This must be good.” Spoiler: It wasn’t good. For me, anyway. The content was basic, the pacing was wrong, and I could’ve learned the same material for free. ...