It’s a hot summer afternoon in Coleman, Texas. A family is relaxing on the porch, playing dominoes and enjoying the fan. The father-in-law says, “Let’s drive to Abilene for dinner.” Nobody really wants to go. It’s 53 miles away in 104°F heat, in a car without air conditioning. But nobody speaks up. The wife says, “Sounds good to me.” The husband, not wanting to disappoint, says, “Sure, I’m in.” The mother-in-law agrees. ...
I once spent $299 on a course I never watched. Not because I needed it. Not because I researched it. Not because it fit my learning style. I bought it because I saw “47,329 students enrolled.” My brain did the math: “47,000 people can’t be wrong. This must be good.” Spoiler: It wasn’t good. For me, anyway. The content was basic, the pacing was wrong, and I could’ve learned the same material for free. ...
I once spent three weeks building a custom CSS framework. It had exactly the features I wanted. Perfect naming conventions. Elegant utility classes. Beautiful documentation. I showed it to my team. They said, “Why not just use Tailwind?” My response? “Because mine is better.” Was it actually better? No. Objectively, Tailwind had: More features Better documentation Larger community More battle-testing Active maintenance But I couldn’t see that. All I could see was MY framework, MY design decisions, MY time invested. ...
At 3:47 PM on a Tuesday, I decided to quit my job and start a company. Or did I? Maybe the decision was already made by unconscious neural processes seconds before I became aware of it. Maybe my genes, my upbringing, my brain chemistry, and the exact configuration of neurons firing that afternoon determined that choice, and the feeling of choosing was just a story my brain told itself afterward. ...
I once turned down a $40,000 freelance contract because I was afraid of losing my $80,000 salary. The math was simple: take the contract, it would take 3 months, that’s $160k annualized. Way better than my salary. But my brain didn’t see “$160k potential.” It saw “giving up the guaranteed $80k.” The fear of losing my steady paycheck was stronger than the excitement of potentially making more. I said no. The person who took the gig finished it in 2 months, got referred to three more clients, and now runs a six-figure freelance business. ...
We were going to launch the feature on Tuesday. Everyone on the team knew it wasn’t ready. The code was buggy. The UX was confusing. We hadn’t tested the edge cases. One of our engineers literally said in standup, “I’m not sure this is going to work well,” but immediately followed it with, “but I guess everyone else thinks it’s fine.” The PM wanted to hit the deadline. The CEO was excited about the demo. The team had momentum. So we all nodded along. ...
I once spent three hours researching React state management libraries. Redux. MobX. Zustand. Jotai. Recoil. XState. Valtio. Context API. useState. useReducer. Each had passionate advocates. Detailed comparisons. Migration guides. Benchmark tests. By hour three, I was paralyzed. Which one was “right”? What if I chose wrong? What if I regretted it? I started with a simple problem: “I need to manage state in my app.” I ended with decision fatigue, imposter syndrome, and zero lines of code written. ...
I spent six months building a SaaS product that nobody wanted. The code was beautiful. The architecture was solid. I’d invested countless nights and weekends. I’d turned down freelance work to focus on it. I’d told everyone it was going to be “the one.” And the market response was… crickets. Any rational person would’ve shut it down and moved on. Instead, I spent another six months trying to “make it work.” I pivoted. I added features. I changed the pricing. I rewrote the landing page seventeen times. ...